// Research

Research on AI search & visibility

Where AI search is actually going, and what to do about it. Grounded in data, not vibes.

Original study

The Crypto & Fintech Retrieval Readiness Index

We scored 54 crypto and fintech homepages against a nine dimension retrieval readiness rubric on 4 August 2026. None reached retrieval ready. Six return almost no readable text before JavaScript runs, and nine could not be measured at all.

Aug 4, 2026 · 18 min read
Analysis

AI Search in 2026: The Attribution Gap Is the Real Story

Half of 2026 is gone, and AI has reshaped search traffic, brand discovery, and even software valuations, faster than anyone can measure it. Here are the numbers that matter and what to actually do about them.

Jul 29, 2026 · 5 min read
Original study

We Audited AI-Crawler Policies at 46 Top Crypto Sites. 98% Let Every Bot Through.

The standard GEO advice is 'check your robots.txt, you're probably blocking AI crawlers.' We ran the numbers on the biggest crypto and web3 sites. The accidental-block panic is aimed at the wrong target.

Jul 29, 2026 · 4 min read
Original study

The Crypto & Fintech AI-Readiness Index

We audited 146 crypto and fintech sites for AI crawler access. 95.5% allow every AI crawler we checked, and just 2 block a crawler that feeds ChatGPT, Perplexity or Claude. Access isn't the industry's visibility gap. So where is it?

Jul 29, 2026 · 5 min read
Original study

Everyone's Generating llms.txt Files. Almost No AI Reads Them.

llms.txt is on roughly one in ten sites, yet it accounts for about 0.1% of AI crawler traffic, and no major AI vendor has committed to reading it. Here's what the data actually says, and what to do instead.

Jul 29, 2026 · 4 min read
Explainer

What Is Generative Engine Optimization (GEO)?

A plain-English definition of generative engine optimization (GEO): what it is, how it differs from SEO, what actually makes AI answer engines cite you, and how to measure it. The pillar guide from Zion Labs.

Jul 29, 2026 · 7 min read
Explainer

AEO vs GEO vs SEO: What's the Difference?

SEO, AEO and GEO get used interchangeably, but they optimize for three different things. A clear breakdown of what each term means, how they stack, and which one to prioritize as search becomes answering.

Jul 29, 2026 · 5 min read